How to sell your sport to the world

By Steve MazzarelliSource: Football ItalianoFootball Italia – 1.

The marketing.2.

The sales.3.

The advertising.4.

The sponsorship.5.

The media.6.

The TV rights.7.

The broadcasting rights.8.

The broadcast rights.9.

The radio rights.10.

The merchandising.11.

The team.12.

The stadium.

Source Football Italio