Digital marketing consultant (DM) Alex Chubb uses the internet and social media to change things.
He’s also a designer, filmmaker, and entrepreneur.
He recently spoke to Business Insider about how he’s transforming the way people think about marketing.
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What do you think the biggest digital marketing challenges are?
How can you make sure your digital marketing strategy and content are consistent with your business goals?
Digital marketing can be tricky.
We need to be strategic about what we put out there, and how we approach it, and we need to take the time to learn about it and figure out what works best for us.
And, we also need to understand our competitors and see how they’re doing.
And then, you need to figure out how to compete with them.
So, I think the most challenging thing is getting people to engage.
We have to keep talking about it.
That’s why I’m using the internet.
What I’ve learned is that people are actually really engaged and excited about things and are excited about what’s happening.
And they’re really into the idea of digital, and I think it’s a big opportunity for us to continue to be able to connect with them and have conversations and have opportunities for them to get engaged.
Alex Chubb (@alexchubb) January 8, 2021What’s the biggest challenge with digital marketing?
I think it starts at the top.
I think we need more engagement with people.
There’s a lot of misinformation out there about what digital marketing is, what it’s about, and what it can do for us as marketers.
I really want to get people engaged, to keep them engaged, and to keep communicating with them, and then get them to understand what our vision is and what our goals are.
We really need to get out there and get the word out.
I know people get a little bit confused when they hear the word ‘digital.’
It sounds very different from traditional marketing.
I just want to make sure people understand what it is and why they’re going to get the best experience with us.
What is the most important part of your digital strategy to keep people engaged?
There’s three pillars of digital marketing.
The first is content, the second is social, and the third is a lot more strategic content.
What’s the content that’s going to be most important?
The content is really the big thing.
It’s the thing that you put out, the thing you have to explain, the things that you’re doing, and all of the little pieces.
You have to be thoughtful and make sure that it is engaging and engaging people and having a strong emotional connection to your business.
It has to be relevant to your audience.
It needs to be informative and useful, but also have a strong message and have value for your customers.
What do you want your content to be about?
What are the things you want to be the biggest influencers on?
I want to help people understand the value of the brand they’re investing in, the value they’re getting from the brand.
That has to translate into action.
And what I’ve found in marketing is that when you’re in the middle of the conversation, you can get that conversation going.
You can have it be a conversation about how you could make this a better product or a better company, or how you can improve your customer service or your delivery.
So that’s what I think is really important in digital.
What are you really trying to accomplish in the digital space?
What kind of brands do you see in the future?
I see a lot that’s driven by consumer behavior.
You see a bunch of big brands with huge audiences that are going to continue being driven by that.
And that’s the future.
You’ve got big brands that are still going to have big audiences, big brands going to do something with that, but they’re also going to want to continue their core business.
And I think that’s one of the things we’re going towards in the next few years.
We’re going into the next wave of social.
What we see happening is that brands are going online to connect and have a real conversation.
I mean, Facebook and Twitter are great examples of brands that have really engaged with their audience and that are driving the evolution of the digital world.
And it’s also been interesting to watch how big companies are coming to embrace digital, as well.
What brands are taking the time, what brands are embracing the digital experience?
I do see a few big brands.
And some of them are really great, and some of those brands are really interesting and really innovative.
They’ve got some amazing marketing teams.
They’re doing some really cool stuff.
And the one thing I think I’m seeing in the business is that we’re seeing a lot bigger brands embracing digital and digital driven marketing.
Are there any other brands that you look at that are really innovative and really passionate about it?